Quick and Effective Response
There is nothing more precious to a organization or its product, than reputation. It's what you build on a daily basis with every encounter and every product shipment. Protecting your product or company reputation is critical and that means being prepared to deflect the challenges that are sure to occur in any business.
The quick and effective response to an industry-wide, salmonella crisis in 2009 that educated consumers and media, swiftly restored confidence in USA-grown peanuts and peanut products. The launching of a new brand platform, "Peanuts: Energy for the Good Life", connected consumers and the food industry on all that’s good about peanuts. Marie's efforts during and after that salmonella crisis, earned the prestigious Silver Anvil Award from the Public Relations Society of America (PRSA).
We can help you plan for a crisis, respond to one, or more importantly help you layout a plan that builds and protects your company and product reputation on a daily basis.
Under Marie's leadership at the National Peanut Board, daily consumption of USA-grown peanuts doubled; everyday consumption of peanut butter increased 71 percent.